NIGHT TIME IS THE RIGHT TIME, WINNER
retail contest / 2017
Estée Lauder invited us to design a new concept for the visual merchandising of the Advanced Night Repair serum, creating a disruptive and meaningful user experience inside the stores, involving different elements and supports according to the specific retail settings. We were invited to propose a concept for the visual merchandising dedicated to Advanced Night Repair inside the various points of sale, creating the design of a permanent in-store installation and the design of the relevant displays for the retail settings (free standing on the floor, gondolas, on shelves, on counters). The concepts you propose shall give maximum visibility and prominence to the Advanced Night Repair serum, celebrating its unique role of skin restoration associated with the night.
Concept details withheld due to NDA.
collaborator: xinzhuo an