THE NEW COUNTRY CROCK
Targeting trendy millennials, the new Country Crock is entirely rebranded into two new product lines (Country Crock On-the-go and Country Crock On-the-table) to compete with other competitors on the same supermarket shelf. The design challenges are trifold: adapting to the shelf constraints, securing the shelf space, and catering millennials’ desirability. After analyzing relevant manufacturing method, models are created in actual sizes, using Polyjet 3D Printer, wrapped with the laminating dieline.
Details withheld due to agreement.
collaborators: myrna ayoub, jiaqi wang