The team envisioned ÇelikAssist, a seamless and engaging shopping experience with intelligent store windows that draw customers into the store and product-side displays for thoughtful assistance. The new store design deploys eye-tracking and face-detecting technologies, and features animated Arçelik mascots as digital assistants, all made possible through artificial intelligence.

new store design components - configuration 1

new store design components - configuration 1

new store design components - configuration 2

new store design components - configuration 2

interface: storefront windows

interface: storefront windows

interface: in-store product-side displays

interface: in-store product-side displays